About Us

Zayin Zeta

We share valuable source of guidance and consultation to help with variety of business decisions, including financial management and human resource management which are vitally important as your business grows, and in a number of critical areas; including legal, tax and personnel matters, Zayin Zeta can provide active support in all the more important

key stages for a faster growth of your business and for a greater success. We create value for our entrepreneurs and their investors. Typically, we are well connected in the business community. We Invest in ideas that can change the world



Our Additional Services

  • Start-Up Business Guidance & Consulation

    Provide a valuable source of guidance and consultation for start-up or young businesses. This can help with a variety of business decisions including; financial management and human resource

  • Corporate Assistance

    Assist in your business plan and your financial statement


We identify trends within specific markets and analyse competitors by gathering data, taking findings and turning them into implementable action plans to improve our clients business.

We support, develop and implement business strategies to improve business success and do not oversee the need to uncover and identify challenges that a business can face or is facing. We make recommendations and give advice for improvement.

We support our clients with market entry into a new market or with a shift towards a new business model.

We define commercial strategies in the sales & marketing domain and draft pricing, customer channel and product market combination strategies.

We run workshops on focus groups and conduct on-site observations to ascertain key information about the organization and its employees.

We effectively manage projects from inception to completion.

We help start-ups to future-proof their businesses and identify areas which will need to be more effectively managed in order to better perform in the future.

  • We have the ability to understand the basics of value creation and the ability to pick good investments, recognize our limits and the ability to time the market.
  • Optimism & Stability: We are optimistic and at the same time, realistic, guarded, a good listener and a good judge of human character; We have the entrepreneurial abilities to differentiate whether executives intending to be good entrepreneurs have visions or they are hallucinating.
  • We understand that critical path in business is a matter of survival - we insanely rigorous about what the critical path is and be analytical about these milestones.

  • Open and curious
  • Supportive mindset
  • Have the right mix of experience and empathy
  • Have the ability to pick good investments
  • Generalist

Our Experience

Our team comprises of practitioners who combine high levels of coaching expertise with lived experience in the start-up, scale up and the investment worlds. We understand how founders and their stakeholders think and we work with them in a way they understand and value.

Our Management Consulting Team

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MAYB ABELSON
Chief Executive Officer
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DONAVAN S. WEST
Head, Business Development Team
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DR. MARK DARKO (PHD)
Head, Investment Relation Team
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PROFESSOR DAVID ACKAH (PHD)
Head, Talent Management Team
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DR. EBENEZER TETTEH (PHD)
Head, Business Operations Team
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PRASAD GARAPATI
Head, Business Coordinating Team